Pick Your Family Archetype
(Choose the one that hurts the least.)

Margot’s framework distills the essence of a family into nine refined identities—each one distinct, deliberate, and unsettlingly accurate. Have a look. She’s confident you’ll find yours.

  • A highly flourished, black and white logo for "Heritage Dynsaty" styled in old‑world gravitas with modern‑day polish.

    Heritage Dynasty

    Old‑world gravitas, modern‑day polish—your family carries itself like tradition is a sport you’ve already perfected.

  • A black and white logo for "Varsity Power" leaning into bold letters and collegiate class.

    Varsity Power

    A coordinated, full‑volume team with competitive charm and a talent for showing up like it’s game day.

  • An arthouse style black and white logo for "Editorial Eccentrics" using clean lines and sharp typography.

    Editorial Eccentrics

    Art‑house energy with curated chaos—your family is effortlessly iconic, even when nothing is actually effortless.

  • A bold and stark black and white logo for "Brutalist Strategists" that is serious, straightforward, and smart.

    Brutalist Strategists

    Minimalist, efficient, and quietly formidable—you run on order, clarity, and emotional architecture.

  • A hair metal inspired black and white logo for "Wild Metal" with hip notes of chaos and loyalty.

    Wild Metal

    Loud opinions, louder loyalty—you’re the beautiful chaos people never forget.

  • An expressive and playful spray paint inspired logo for "Graffiti Heart".

    Graffiti Heart

    Colorful, expressive, big‑feeling energy—the kind of family that loves loudly and lives vividly.

  • A black and white logo for "Beige Royalty" that is quiet, restrained, totally luxurious.

    Beige Royalty

    Tasteful, calm, and quietly luxurious—your family is the emotional equivalent of soft cashmere and good lighting.

  • A comic book superhero inspired black and white logo for "Everyday Heroes" that is playful and joyful.

    Everyday Heroes

    Decisive, energetic, and mission‑driven—you tackle life together with unstoppable, practical optimism.

  • A black and white logo for "Bohemian Folk" bringing peace and love vibes with fluid, playful typography.

    Bohemian Folk

    Gentle, intuitive, and deeply connected—your family moves through the world with soft edges and open hearts.