Families are brands. Most just don’t know it yet.

Take Margot’s quiz (a cheeky little family assessment), learn your archetype, and get a custom family logo delivered in 24 hours. Merch? Margot can produce it for you, or use your logo files to outfit the family on your own terms.

Take the Quiz
White T-shirt with the word 'BRAND' printed three times in bold, stylized white letters.
A vintage drawing of a knight, an eagle, and two men holding hearts. Red hearts are scattered across the image, with some containing text and others covering parts of the figures. The illustration includes flags, a drum, a trumpet, and various medieval and musical symbols.
Gold-colored bird brooch with detailed feathers, holding a branch with a blue flower and leaves.
Pink T-shirt with the word MONTENEGRO in bold dark red letters on the front.
Hohner Special 20 Marine Band harmonica with a metal cover and engraved title.
Pair of vintage beige leather women's shoes with gold-colored buckles and insoles branded 'The Tread Shoe'
Teal athletic shirt with white Benetti logo featuring stylized leaves.
Concert ticket for The Police live at McAfee Coliseum, June 13, 2007, 6:30 PM, section FLD 15, row 3, seat 19, priced at $225.00.
An astronaut in a spacesuit standing on the lunar surface near the American flag during the Apollo moon landing mission.

Holiday Pop Up Beginning 11/28

Commission your family logo.

Turn it into merch.

Christmas presents? Sorted.

Holiday Pop Up Beginning 11/28 Commission your family logo. Turn it into merch. Christmas presents? Sorted.

  • Handwritten text that says 'a. Take the quiz' with a underline beneath the text.

    A smug, 10-question diagnostic that reveals your family archetype—one of nine refined identities, each distinct, deliberate, and uncomfortably accurate. Share with your siblings immediately.

  • Handwritten text that says: 'How to get your logo' with a question mark above, on a black background.

    Order the family logo aligned to your quiz results. (Not convinced by Margot’s assessment? Experiencing an archetype identity crisis? Choose a different one. In the world of family branding, you can choose your family.)

  • The image features a black background with the phrase 'make it march' written in a cursive, hand-drawn style, and a large number '3.' above it.

    Your web-ready PNG and print-ready vector files arrive within 24 hours. Work with Margot’s team to produce the goods - or use your files to outfit the family exactly as you please. She encourages initiative.

Take the Quiz

Put It On Anything

  • White sweatshirt with 'Alvarado-Reyes' printed in purple and pink letters, hanging on a wooden hanger against a yellow background.
  • A matchbox with pink and yellow matches inside, on a pink background.
  • A yellow baseball cap with a black curved brim and a yellow top button. The front of the cap features a logo with the text '8ENEDENED' in a stylized, curved font.
  • A man wearing a white t-shirt with the word 'RUZ' printed on it in large block letters.
  • A logo featuring a 3D geometric letter T with lines creating a layered look, accompanied by the word 'TAKIMOTO' in green text beneath it, on textured white paper.
  • A sailboat on the water with a sail that has the word 'Shaker' written in red with lightning bolt designs.
  • A white tote bag hanging on a wall hook against a plain, light-colored wall. The bag has the word 'LARKIN' printed in large, bold, pink letters.

Your Margot brand kit comes with everything you need to create one-of-a-kind family merch (and the permission to go gloriously overboard).

Take the Quiz